Your 4 Magic Profit Levers – Or How to Double Your Profits Within 4 Weeks or Less Without Any Extra Work…

The fastest way to make 2017 your year of business growth … without adding more work to your plate… and getting your team bought in too!  

Wednesday 26th April 2017 

One-Day Interactive Workshop

Most business owners are so caught up in the day to day chaos that ensues when running a recruitment business that they miss out on the ££££££ under their noses. They’re so busy working ‘IN’ the business that don’t realise that they are wasting thousands of £££££ each day on EVERY SINGLE placement, job and candidate woed by them or their team…. 

They are so busy functioning on autopilot, sorting out problems, delivering to clients, chasing after new business or fixing issues with their team, that they miss one of the quickest and easiest ways to increase their results overnight using what's already there and without doing any extra work. 

These are 4 very simple profit levers, that when you find and tweak them, can double or triple your returns within 4 weeks (or less) without doing any extra work. They also give you and your team up to 4 hours extra back a day too… 

But despite this, if you ask most business owners about taking some time out to work ‘ON’ the business to properly look at what these activities are, what’s working or what’s not working, their responses are typically less enthusiastic... 

  • "I never get time to do this – whenever I book time in, something else more important always comes up” 
  • “I pay my guys well – they should know what they are doing – they don’t need me to help them…”
  • “Even if we knew what these areas were – I’ve no idea how to get my team bought in and implementing them.”
  • “We’re already making good money – so don’t need to look into this

Or the always popular... 

  • "I have to be in the office, because I need to be seen leading from the front – I can’t afford to take time out to look at this type of thing!”

“Following on from Nicky’s course, my team increased their results by 84% – and extra £320k. One of the things Nicky suggested completely transformed my pipeline of new business. 

This year, we have increased our sales again by 38%. The main reason for this increase in billings is going on Nicky’s course. It was great to be in an environment which encouraged the sharing of best practices, taught me how to plan strategically, how to train members of my team and how (and what) to delegate."

Oliver Gilkes - Team Leader, PE Recruit

How do I know this? Well this person was me…

For the first 4 years of running my own recruitment business, I think I won the gold medal in how NOT to do it…. I spent most of my time working my socks off, getting frustrated, stressed out and anxious with my underperforming team, juggling cash flow and wondering why an earth my team couldn’t just do what I paid them for and bill…  

We had consultants who: 

  • Were sucking our cash-flow dry with their Yo-yo billings - £6k one month, £0k the next, £3k the next month – just enough to keep them in their job, but never adding to the pot.
  • Thought that billing £6k a month billings was good – if someone did £10k a month that was amazing….
  • We had people who would promise a £12k month (off the back of 2 zero months) and then deliver £2k - totally leaving us up cash flow s**t creak because we trusted them on their word… 
  • Who were chronic underperformers, but I’d had run out of ideas of what to do with them because I didn’t know where to start.
  • I felt I had no control over our results or cash flow – I was at the mercy of my team and their clients….
  • Our clients were controlling what fees they paid and because we needed the cash, we were agreeing to them…. 


I was so busy billing to keep the business afloat that I had no time for my team and left them to their own devices - so when they didn’t deliver it was a big surprise, I’d panic and try to fix the holes… It was always too late – because the results happening today are the result of the activity that happened 6-8 weeks ago… 

The problem with this, other than it being exhausting, was that the business never moved forward, we always just about scraped by… I felt that the business was running me and I had no control on the situation. Every day was like walking through treacle - working 12 hour days and never seeming to get anywhere. 

 Doubled our turnover and have a thriving, growing business 

18 months ago I had a 6 year old recruitment business that was profitable but not growing; I knew I was a good recruiter but I was resigned to being just that because every attempt to grow the business had failed…and every time it failed my confidence dropped further. I was on the verge of downsizing to work from home as a solo recruiter when I stumbled on one of Nicky’s free webinars. 18 short months later I have doubled my turnover and now have a thriving, growing business. I can’t stress enough what a difference these courses have made and highly recommend Nicky and her team to any Recruitment Manager or Business Owner.

Louise Shepherd - MD, First 2 Recruit

I Knew There Had to Be Better Way…  

Because I could see other businesses thriving… All I needed to do was to find out what we were missing…

That was when I got very lucky. Sarah a very smart business coach and trainer came into my life and showed me EXACTLY what, where and how to focus to transform our business results… 

Now there are always millions of ways to transform results – but if you, like me, don’t have time to implement a million things because you need results fast, then you’re in luck. The good news is that you don’t need to focus on a million things, you only need to focus on ONE or TWO key areas in order to rocket your results quickly… 

Luckily for us, Sarah knew about this and also understood that 80% of your results come from 20% of your resources or input and she showed us the EXACT areas that we needed to focus on to get a significant turnaround on results…. (Btw in 12 months, we doubled the size of the team, added an extra £400k net profit and got control and consistency back…) 

In the last 7 years, I have taken what Sarah taught me and developed a simple system that allows recruitment businesses like yours to:  

  • Increase your fee level congruently and confidently by as much as 10% – so your team are able to ask for the fees that they deserve each and every time 
  • Get your team bringing in and working on the right jobs each and every time without you having to micro management them – which gives you between 1 – 3+ extra placements per consultant per month…. 
  • Get crystal clear on your niches, specifically your ideal clients and candidates, that can increase your number of placements made and average fee by 50% of more within 4 weeks or less. 
  • Confidently say goodbye to time wasting or low value activities and customers that gives you back an extra 2 – 6 hours per person a day per day! 
  • Know exactly the ONE area to focus on that can double or trip your results and more importantly exactly what you need to do with your team to get them to change… 
  • Uncover the leaky holes you’re currently unaware of in your business and with your team that are costing you ££££££ hundreds of thousands of pounds each year….. 
  • Earn more, work less, work smarter and feel happier… that’s for you AND your team….

“Before working with Nicky, my monthly billings were averaging around £6k-£7k per month. She really drilled down into the areas that were troubling me and fixed the issues from the foundations. In the last three months I have quadrupled my average billings at £25k a month” 

Jamie Rogers – Assosicate Director– Venturi Group

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Here’s Some Problems You May Be Experiencing….

It seems like I’m continually on the business ‘hamster wheel‘ just scraping through each month. Every time we make any profit, it disappears the next month because we are under target. 

This is so true for so many recruitment business owners. The thing about this is that it’s actually a quick fix – it does require stopping, assessing and tweaking a few things that may take you ½ day or a day – but in the grand scale of things it’s nothing when you see the results you get…. In this workshop we will make it even easier for you by showing you EXACTLY where to start and what to tweak and also how to block that leaky bucket once and for all. 

I’m always so busy and know I’m not being effective, but whenever I set time to sort it out, some other problem or challenge comes up so I never get to it…. 

I really feel for you here, because I know exactly what it’s like…. You know you are being a busy fool, but you just can’t seem to kick yourself out of it. Well, this is where we come in – by even turning up to the workshop means that you are serious about kicking the habit and taking the time out to follow our process will help to shift this once and forever…. 

I know what needs to be done– can’t get my team to do it…. 

Knowing what to do and getting your team bought in to it are 2 very different things and this is where most people struggle…. The reason why, they are a great sales person, not a coach / trainer….. That’s why we literally will walk you step by step through the process and give you the exact exercises that you need so you can implement the changes with your team so that they not only buy in, but make the changes quickly…. 

My team are underperforming, jobs and candidates coming in – but just not hitting targets. 

This is something I see all too much – and it’s so frustrating for a business owner, because you can see the pounds leaking out the door….. The good news is that this can change quickly when you add in a few key processes that are easy to implement and that is what we are going to show you how to do in our workshop…. You will be able to take an under performer to making placements within 14 days or less (as long as they have the right attitude) 

You are still the biggest biller and frustrated that you can’t get your team billing to the same level as you.

You are not alone…. This is such a big problem for so many recruitment business owners that can send you into a whole heap of overwhelm and burnout…. People really struggle to step away from the tools because they are worried what will happen to cash flow if they stop billing because they’ve run out of ideas of how to get their team billing consistently. The good news is that there is a way to step back from billing AND get your team performing consistently too – and its not what you’d think…. We will show you a way to structure the team so that you get your life back and your team start performing without you having to micromanage them! 

I’ve never stopped to look at what’s really working in my business, because I don’t know where to start…. 

This is really common – it’s a point of analysis paralysis… well the good news is that is one of the key reasons we have put together our step by step profit lever process – based on our years of experience we know exactly what you need to be tracking and this is what we will show you to do in the workshop… 

We are working on fees from 12 %– 18%. Because my team doesn’t know how or are not confident to ask for a higher fee level 

So many recruiters struggle because they don’t know how to ask or actually relies the value of your offering which is why they get fearful when stating the price. Now we aren’t going to teach you how to suck eggs in terms of selling – because you are already a mast seller, what we will be doing is to show you is how to teach your team what they need to do so they are confident and can ask for the fees that they are worth each time. 

We are covering a whole how of different types of roles / vacancies – because a) we need the cash and b) our clients as asking us and we don’t want to say no in case they go to a competitor…. 

This is a tricky one its hard to say no to money… the thing is that by saying yes to this means that you are saying no to financial freedom and a more balanced business… In this workshop we will help you to get clear on what to say yes and what to say no to – that honors both parties (i.e. you and the client) and how to do it in a way that is congruent and leaves the relationship solid with the client. 

We are relying on one big client that is giving them most of their business 

This is great when the sun’s shining, but if they suddenly stopped recruiting you are going to be up a creak without a paddle…. We will show you in this workshop how to identify exactly who you need to target and how to win other key clients that will protect your business and mean you are more in control. 

"83% Growth In Net Fee Income Within 15 Months..."

“Before I started working with Nicky I had a ‘lifestyle’ business which afforded me an enjoyable life with an ‘ok’ income. By early 2014 TDM Recruitment almost folded due to the impact of one employee, to the point where I became ill due the to the stress of the situation. Having speedily regained my health I decided to get the business back on its feet and knew from recent past experience that I couldn’t do this alone and needed help. In the late summer of 2014, I started working with Nicky Coffin. 

In 2013 the business turnover was £281k. After only 15 months of working with Nicky the business grew to £935k. 

Thе words ‘debt’ and ‘gratitude’ come to mind when I think about what Nicky has done for me and the TDM Group. She is one of the 5 most influential people in my life. Without a shadow of a doubt I would never be where we are now, I think I’d still be churning along as Tom’s merry band of men.” 

Tom Morris - MD, TDM

FACT: The BEST and TOP Performing Recruitment Businesses Focus On Their Key Profit Levers 

(And know exactly what they are, how they are doing and what needs tweaked in those areas to leverage results quickly) 

I'm not going to sell you on the importance of knowing what your profit levers are. If you're here, you already know it's an essential aspect of any recruitment business, because being a master at these profit levers: 

  • Is one of the highest ROI activities in your business… 
  • Engages & nurtures both clients and candidates to generate new leads and sales… 
  • Can be automated so that you can literally set the process up once and leverage off it time and time again…. 


In other words, profit levers deliver better quality service, candidates and results for your customers and your team… and as long as you have a team, it can do all this on autopilot. So that's why businesses need to know and implement the Profit Levers. 

There's just one problem: Most business owners don't know what they are or how to get their team doing them. 

That’s where the Profit Levers come in. 

When we teach you how implement the 4 Profit Moves; Business X-ray, Inch Wide – Mile Deep, Gold Jobs and Fee Increase, you will be able to help your team generate better quality jobs, more leads, sales and engagement from their clients and candidates. 

Introducing: 

"Your Magic Profit Levers – 4 Keys to Increasing Profits Instantly Without Working Harder" 

Wednesday 26th April, London - One Day Training Workshop 

This one-day intensive training event will give you full command of 4 Profit Levers – the models that have helped businesses just like yours achieve up £400k+. 

While simple, these strategies have had a dramatic, positive change on the recruitment industry… and have helped business owners, founders, and directors experience results that they never thought possible. 

Here’s Just a Small Sample of What You’ll Learn in This One-Day Training Intensive Workshop:

  • The Business X Ray Tool that will uncover the hidden profit levers in your business (most of our clients uncover areas worth between a £500k - £2m uplift with this tool) 
  • The “ONE’ profit lever in your business that you need to focus on that will double or triple your results within 12 months or less without working any harder… 
  • Our ‘Step by Step’ process of how to cascade the “ONE” profit lever with your team, getting them bought-in, excited and implementing the changes off their own bat. (Do this right and you’ll see revenue AND engagement hockey stick straight up!) 
  • What a “Gold” job is and why you want more of them (your competitors are oblivious to this…) 
  • Our 5 Step Process on how to increase your job fill rate by 20% – 50% (without doing any extra work…)
  • The “Identifier Process”, so your team work “Gold” jobs from the start and attract more of them 
  • The 6 most important questions you team should answer before working ANY job (Get this wrong and your could say good bye to 80% of your placements) 
  • Our step-by-step process to get your consultants continually working the right jobs and increasing their number of placements. 
  • Our ‘RV Tool’ that helps you to establish your ideal avatar client and candidate. 
  • The 3 clever tricks that one of our clients used that increased sales by 162% in 3 months (and how you can use them) 
  • 3 Proven Strategies to move existing clients from mediocre clients to top buying clients (most people don’t know about these), 
  • Our ‘Fee Increase tool’ that can add between 2% – 10% onto your fees and how get your team bought in this too. 
  • How to get you and your team confidently communicating your new fee level to your clients 
  • Team Implementation tools and templates: The perfect paint by numbers process to get your team delivering better quality jobs, higher fees, more time, better relationships with your clients and candidates. 
  • ...and much, MUCH more! 

Register for the ‘4 Magic Profit Levers’ Work Shop - Click Button Below...

“I'd say that Nicky is an amazing mentor. She's able to deep dive into your business in a very short period of time and able to pick out the key drivers for your business and the areas where you need to change. There might be small changes, there might be large changes, but those changes that she encourages you to implement will have a dramatic impact on where your business goes and what it does. ” 

Mike Jones MD - Codex

Who Should Attend This Workshop?

Recruitment Business Owners and Directors who: 

  • Are working themselves to the bone, feel stuck and are frustrated that they are not getting the results they want 
  • Want to work smarter rather than harder and don’t know where to start or how to get their team following them 
  • Are still the main biller and want the team to step up but are frustrated that you can’t get them billing the same level as you. 
  • Are serious about building a top performing team, but have never had any formal training on how to grow your business and have run out of ideas of what to do 
  • Have a small business but are now ready to grow your team and wants to set your business up properly from the start… 
  • Want to find an easier and quicker way of scaling your business to 7 – 8 figures. 


If you’ve read this far, chances are that this is resonating with you and you can see a lot here to gain from being here....

What Could Happen If You Don’t Attend?

On the face of it, it might not seem like a big deal, it’s only one day and you can just carry on doing what you’re doing… 

However, imagine 5 years from now if things were to carry on as they are …. 

What’s the opportunity cost of business lost because you’ve been running round overwhelmed like a headless chicken focusing on low value return activities rather than using your time properly? 

It might not seem like much – but every hour spent on doing things that you shouldn’t will be costing you tens if not hundreds of lost pounds. Let me explain. If you were to work out your hourly rate – what would it be? If, for example, you were able to focus 80% of your time in areas that made a big impact, strategic client development, getting more sales from your team, finding and hiring good people, what would you be able to contribute to your business? £1m, £2m, £5m? Btw £1m breaks down to an hourly rate of £480 which means every hour you spend doing something that you could pay someone less than £480 to do, you’re robbing yourself…. 

What will happen to your energy levels and motivation 2 years down the line, by changing nothing? 

As Einstein said “Insanity: doing the same thing over and over again and expecting different results.” If you are feeling like this now, I can promise you one thing. It’s not going to change on its own… it will only get worse… Why put yourself through that when you can get it sorted today? 

Imagine what it will be like to still be working 12 hour days, 7 days a week in 2 years time? 

Lets face it, none of us are getting any younger, and this type of focus and hard work = burnout… Is this what you really want? 

What impact will this ongoing overwhelm have on your family? One of the main reasons most people have for building a business is to provide a secure future for your family. What will happen when you are not there to see them grow up because you’re still working 12 hour days and even when you are with them at the weekends or on holiday, you’re not able to be “present” because you are constantly thinking about what meeting clients and candidates after work… 

The bottom line is that it’s your choice. But why wait – it’s insane…. It’s like being given the winning numbers for the lottery but you don’t go out and buy the ticket…. 

"5 Reasons Why You Should Be On This Programme"

  • 100% of people that implemented what they have learnt on the programme have seen at least a 12% return on each pound they have spent with us. We also have clients that have experienced 43% return on each pound spent. (£3500 spent =£800,000 increase ROI).
  • Over 80% people that have attended our programmes in the last 3 years have either doubled their turnover or added an extra £150k+ net profit to their bottom line. 
  • 100% of people that implement what they have learnt in the programme have seen an increase in results within 4 weeks or less. 
  • 98% of people said that they would recommend the programme to others. 
  • 90% of the clients on this programme have been struggling to figure out how to grow their business for at least 4 years, (some for as much as 7 years). 95% of these people either doubled or tripled their turnover within 12 – 18 months… 

If you, like a lot of other recruitment professionals from all over the UK and Ireland have recognized the need to get clear on where to be focusing your time for the biggest ROI and are excited to embrace a new way of working that that delivers higher quality results with less stress and inefficiency then now is the time to take action, way before your competitors twig…. 

Please note, the workshop on Wednesday 26th April is the only date we have planned for 2017, so if you’re interested you must jump on this. 

We have limited spaces and places will be allocated on a first come first served basis - book your place now to avoid disappointment. 

If you want to have a more streamlined recruitment business with lower turnover, more productive team members, and a track record of superior results for your clients, then it’s time to lock in your spot now for just… 

£497 (plus VAT for UK Businesses) 

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 Your Money Back Guarantee 

If you don’t feel that the immediately actionable, cutting-edge information you get in this training is worth at least double the price of admission, all you need to do is let me know and I will promptly refund every bit of your investment. 

This guarantee means that you’re taking on absolutely no risk when you click the button above and secure your spot right now. So you’re gaining knowledge and strategies that can help you double or triple your results quickly (and take the stress out of recruiting), but you get to rest easy knowing that your investment is secure.